Chrysler: American brand with German roots
In the wind shadows of the two giants Ford and GM started a clever entrepreneur. Walter P. Chrysler, descendant of German immigrants, became self-employed. The Buick company chief and vice president of General Motors announced in 1919 his employment and operated from then on with the economically attacked vehicle manufacturers Willis Overland and Maxwell. In 1925, Chrysler founded his own company, in which the company Maxwell emerged. As early as 1928 Chrysler also took over the manufacturers Dodge and Plymouth. For several years, Chrysler was even the second-largest car manufacturer in the US.
The company history also recognizes several times existentially threatening times for Chrysler. In one of these phases, the company unintentionally helped the competition: Henry Ford II dismissed his top manager Lee Iacocca in 1978 due to personal differences. Chrysler now took the helm. He reorganized the company successfully, so Chrysler 1987 even the company AMC including the brand Jeep to buy could. This in turn originates